Entrepreneurial junior launches upcycled clothing business

March 11, 2020

Spider Pride

We love seeing our students’ passions ignite through various courses and internship experiences. For Erin Watton, ’21, her marketing classes in the b-school helped her launch a business from her dorm room.

Watton created e.xclusively — a custom, hand-painted apparel business that blends her interest in both art and sustainable fashion — after wanting experience in fashion and marketing. She upcycles jackets, jeans, and bags with paint to create one-of-a-kind items for customers. When she isn’t in class, she is either consulting with a client, sketching and painting designs, posting Instagram content, or updating her website, according to a recent RVA Mag article about her business.

“In the fashion industry, user-generated content and word-of-mouth are how people learn and trust brands,” Watton said. “For me, when my clients post photos in their custom, hand-painted pieces, their followers trust my business and may even follow along on social media, or purchase a piece themselves.” 

This kind of entrepreneurial spirit can be found throughout our campus, and we couldn’t be more proud!

Read more about Erin